Tuesday, 6 December 2011

Is this the biggest reason your physician is avoiding EHR?

Welcome back all InvestMed eNewsletter subscribers.  InvestMed is now EMRAnswers and I’m confident you’ll get the same details and value from this blog as you did before InvestMed was acquired in 2009.

This Thanksgiving I had the pleasure of staying with a top Ophthalmologist in Louisiana and his family.  Dr. Vision, we’ll call him, is a premiere eye surgeon in Louisiana and his son is one of my closest friends.  He is one of three partners in an influential vision care practice which treat about 80% Medicare patients, and his practice continues to make huge strides in cataract and glaucoma care in the south.  So when I asked him over Thanksgiving dinner, “Dr. Vision, what EMR system are you using?  Have you got your meaningful use checks yet?”  And he responded with an “[Expletive] no.” I was actually more surprised by what he said next…

I have gotten used to hearing the standard excuses doctors have given over the last 20 years why they weren’t implementing electronic charting systems in their offices, and though those were also concerns Dr. Vision briefly mentioned, they weren’t the biggest reason he didn’t want to change.  The standards: “EHR will slow me down – I’ll be less productive.”  “Paper never crashes.”  “I don’t want to change how I’ve been practicing.”  “I’m going to retire soon anyway.”  Those excuses were all really side-notes in this Thanksgiving conversation.  What did come up was one statement, followed by a lengthy discussion:

“I didn’t get into private practice to let the US Government micro-manage how I treat my patients.”  I’ve heard some physicians mention this reason before, but generally I just discounted this excuse as government conspiracy-type wild speculation held by a minority of physicians out there.  But as Dr. Vision spoke, I began to realize that there were likely a large number of independent U.S. physicians who also felt this way.  “I would rather just pay the fines associated with not implementing an EMR rather than give the government any more control over my medical practice.  The government wants cookie-cutter medicine and I refuse to give that to my patients.”

Dr. Vision’s perception lies in the reality that over years the government has been slowly taking more control over physician care in this country via Medicare reimbursement incentives.  In the 1990’s, it was the guidelines for Evaluation and Management coding.  To Dr. Vision that is one of the many ways the US government has said, “Hey, if you don’t follow these steps with your patient care, we’re not going to pay you very much to treat them.”  This ‘Cookie Cutter Medicine,’ as he called it, is a huge concern many specialists share, especially since many of these ‘strong-armed’ requirements seem to be aimed more at general or family practice physicians and not specialists.  Meaningful Use is just a perceived next step in what feels to some independent physicians as an overactive government trampling on their ability to treat their patients in a personalized and customized way.

Now, if we can only get independent physicians who share this point of view to see and understand the truth about EMR systems.  If government interference is their enemy, then a well-designed electronic medical records system is actually their best friend.  The truth is, though there will likely always be some level of government interference for both good and bad within medicine, a well-designed EHR system can actually set a physician free from much of the minutia associated with government requirements.  For most systems, E & M coding can be virtually automated and electronic charting can be customized to meet the demands of both the government requirements and the unique expectations of the physician using it, but most importantly, an EHR allows the physician to treat the patient as a unique individual with distinctive problems.

Kevin Burdick
Healthcare IT Consultant and Medical Software Reseller Advocate
EMRAnswers.com

NOTE:  Dr. Vision has agreed, kicking and screaming, to see several EHR systems including OmniMD.  I’ll keep you updated on his progress.

Social Networking 101: Is Twitter good for your Medical Practice?

As I travel and speak with medical offices and various healthcare IT people, there is still a lot of confusion as to what benefit Twitter may or may not lend a medical office.  Because of fears of potential HIPAA violations (tweeting patient information) or productivity issues (following John Mayer’s every dreamy thought instead of working), many physician offices, hospitals, and medical software companies have chosen to block the website all together.  But is this actually the best course of action for a healthcare organization?  Take a few minutes to register for a Twitter account and you can decide for yourself with these simple tips.

Twitter as an Information and News Tool:
  I have nearly moved to the point where I get ALL of my initial news on Twitter.  Sure, sometimes I go to a major news site to do further research on a news story, but for breaking healthcare related and other news there is nothing better right now than Twitter.  After logging into Twitter, go up to the search bar and do a simple search for EHR.  You will notice that all of the tweets mentioning EHR in the last several minutes come up on your screen.  Some of these industry leaders discussing EHR you may even choose to follow.  You will find incredible bits of information and can choose to sort through which of this information deserves further research or comment and which is irrelevant.  As you organize which thought leaders you follow, you’ll be able to quickly browse a few times a week and discover interesting and breaking information that is pertinent to your practice specialty.  Try it.  Do searches for “meaningful use,”  “HHS,” and for fun “medical jokes.”

Twitter as a Broadcasting and Marketing Tool:
  Technology savvy doctors and organizations have begun to realize that Twitter used as a broadcasting tool allows individuals and groups to elevate themselves as thought leaders within healthcare.  The Mayo Clinic, for example, has nearly 280,000 followers on Twitter.  That’s 280,000 individuals that value information coming from Mayo as a provider of valuable healthcare information.  As people begin to look to an individual’s tweets for regular and accurate health-related information, Twitter increases their visibility to patients, other physicians, and industry experts.  Done correctly, and you will undoubtedly increase your patient load, potential speaking engagements, and other financial opportunities.  Doing it correctly starts with simply coming up with information within your specialty that may help other patients and physicians and simply “tweeting” it.  As you begin using Twitter, you will find all kinds of ways to tie it in with your existing website, blog, and other marketing tools to make your practice even more visible.

Social Networking Policies:
  The difference between an office that uses Twitter for good or for harm is simply training.  Office staff members should be trained on important social networking etiquette, especially if they are going to be broadcasting information.  Tweeting any information about patients, even general information, may be seen as a HIPAA violation.  Even a staff member sharing too much information on their personal page can result in problems, so regardless of whether you allow Twitter to be used from your office or not, your staff still has access from their smart phones and their home computers.  Ensuring that you have instituted a proper set of social networking policies with your staff will help protect you against liability and ensure that Twitter can function a beneficial tool for your practice.

Kevin Burdick

Healthcare IT Consultant and Medical Software Reseller Advocate
EMRAnswers.com

You may choose to follow Kevin Burdick at:  www.twitter.com/kbtips

Other healthcare related feeds mentioned in this article include:
www.twitter.com/mayoclinic
www.twitter.com/abouthipaa
www.twitter.com/hhsgov
www.twitter.com/ehrscope
www.twitter.com/omnimd