Tuesday, 3 January 2012

Is Meaningful Use finally working?

Those in Healthcare IT can stand as a witness to what I’m about to tell you, because you all lived it right along side of me.  When the Obama administration passed the HITECH Act as part of the American Recovery and Reinvestment Act (stimulus bill) of 2009 on February 18th of that year, it was supposed to give the industry providing IT for healthcare offices in America an economic boost.   From that bill, the term “Meaningful Use” was born, which is used to define how a medical practice meets the government set standards of automation, connectivity, and digitization.  Nearly a year and a half later, in July of 2010, the final requirements and definitions for the first stage of “Meaningful Use” were finally established.  What occurred during those nearly 18-months could actually be described as a ‘de-stimulus.’ Many medical practices, who may have been in the market for new medical software or hardware at the end of 2007, decided to take a wait and see approach on the stimulus before making any buying decisions.  Many medical-related companies, like Midmark, declared a hiring freeze during those months as they prepared for change.  My consulting business struggled; No EHR companies were willing to shell out dollars to implement new sales programs when no one was buying anyway.  So for 18-months it felt as if the entire industry neither grew nor shrank; we just maintained.

Fast forward another year and a half later to December 2011.  Would the next 18-months of Meaningful Use make more of an impact?  At a November 2011 meeting with two VPs from NextGen, they reported to me that they were “starting to see some movement.”  One VP went on to say that “Physicians have been waiting to see if other physicians would actually get checks.  Now that the checks are coming in, more physicians are making a move.”  From New York, the National Sales Director for OmniMD reported in a recent meeting that they have “well over a hundred physicians slated to receive their Meaningful Use checks.”

And it seems to be making a difference, especially in certain parts of the country.  A couple weeks ago CMS released a table showing total Meaningful Use payments through November 7th to physicians by state (see below).  Surprisingly or not, Texas and Louisiana have been the quickest to adopt EHRs and demonstrate Meaningful Use, getting over $75 million in additional reimbursement payments.  While physicians and hospitals in Oklahoma, Florida, Wisconsin, Illinois, Michigan, Ohio, Pennsylvania, and Kentucky filled out the next tier or states getting between $50-75 Million per state.  North Dakota was the only state reported to get $0 in Meaningful Use money.


I called several Healthcare IT resellers around the country to find out if their experience on the front lines of EHR implementation was any different than what I was hearing from the vendors.  Lee Orsag, the President of Altex Business Solutions in Houston and who is also on the board of directors for McKesson Physician Practice Solutions Division, expressed that they’ve “had a banner year in Texas.” This supports the CMS Incentives Programs Table; however, he went on to add that, “We attribute the good year to the 5010 mandate for electronic claims, which has required software upgrades for all of our physicians.  Meaningful Use has had very little impact on our business; however, we’re finding that many software companies have been subsidizing physician’s purchase of EHRs in Houston which has likely impacted the CMS numbers.”

Bob Miller, a McKesson Lytec reseller in Wisconsin said that he just closed his first EMR sale this month and that installation was scheduled for January 2012.  “Trying to get my doctors to switch over had been near impossible.” He went on to add, “Meaningful Use is the key.”

However, reports in every state are not all positive.  New Mexico is currently among the lowest states for receiving Meaningful Use money.  Joann Ahner, a Medisoft reseller in New Mexico expressed that many of her physicians are still fearful about implementing a new EHR system right now.  She went on to say, “Medicaid reimbursements have been cut significantly in New Mexico.  Doctors don’t feel they have the money to invest in an EMR system and are also worried the higher Meaningful Use Medicaid reimbursements won’t cover the overall EHR costs.”

And there is no doubt, based on the latest CMS report, that many areas of the country are not taking full advantage of the Meaningful Use opportunity.  Cyndee Weston, the Executive Director and founder of the American Medical Billing Association, had her take on why many parts of the U.S. are not fully participating:  “Some doctors are just tired of all the Medicare requirements.  Even providers who have an EMR aren’t trying to obtain the Meaningful Use money, partially because they got an EHR to improve efficiency and partially because they don’t do enough Medicare billing to make the hassle worth the extra money.   And with all of the penalties coming about, the doctor’s we are working with are saying they may just stop taking Medicare all together.“

So the Meaningful Use answer then begs the question: How wise is it to drive EHR adoption by a “supply push” instead of a “demand pull?”  William Johns, of the National Provider Network, expressed this very concern in a recent e-mail to me:  "It seems to me there are too many minimum-standard EHR systems surviving on incentives instead of quality.  This strategy did not work for General Motors and it won’t work for these IT providers either.  EHR adoption should be desired by all physicians and not just because they are paid to do it.  To get to that goal we should focus on what the providers and other users including front desk, assistants and billers want in their EHR."

 Lee Orsag in Houston summarized the Meaningful Use quandary best when he said to me: “For many physicians, getting an EHR to get stimulus funds is sort of like a set of parents having a baby to get a tax write-off.  It’s not a legitimate reason.”

So is Meaningful Use working?  Perhaps it would be if there were a greater focus on provider EHR needs and usability?  Perhaps if Meaningful Use maintained a focus on the importance of professional training and support we could say definitively that it was working?  Those who have kids know that the only reason to have a baby has nothing to do with taxes or government, and everything about improving the quality of life for their families.  Likewise, the only reason a physician office should implement an EHR is because it improves the quality of patient care and the lives of the people who work there.  Any EHR that can do that is worth considering, regardless of Meaningful Use dollars.

Kevin Burdick
Healthcare IT Consultant and Medical Software Reseller Advocate
EMRAnswers.com

Tuesday, 6 December 2011

Is this the biggest reason your physician is avoiding EHR?

Welcome back all InvestMed eNewsletter subscribers.  InvestMed is now EMRAnswers and I’m confident you’ll get the same details and value from this blog as you did before InvestMed was acquired in 2009.

This Thanksgiving I had the pleasure of staying with a top Ophthalmologist in Louisiana and his family.  Dr. Vision, we’ll call him, is a premiere eye surgeon in Louisiana and his son is one of my closest friends.  He is one of three partners in an influential vision care practice which treat about 80% Medicare patients, and his practice continues to make huge strides in cataract and glaucoma care in the south.  So when I asked him over Thanksgiving dinner, “Dr. Vision, what EMR system are you using?  Have you got your meaningful use checks yet?”  And he responded with an “[Expletive] no.” I was actually more surprised by what he said next…

I have gotten used to hearing the standard excuses doctors have given over the last 20 years why they weren’t implementing electronic charting systems in their offices, and though those were also concerns Dr. Vision briefly mentioned, they weren’t the biggest reason he didn’t want to change.  The standards: “EHR will slow me down – I’ll be less productive.”  “Paper never crashes.”  “I don’t want to change how I’ve been practicing.”  “I’m going to retire soon anyway.”  Those excuses were all really side-notes in this Thanksgiving conversation.  What did come up was one statement, followed by a lengthy discussion:

“I didn’t get into private practice to let the US Government micro-manage how I treat my patients.”  I’ve heard some physicians mention this reason before, but generally I just discounted this excuse as government conspiracy-type wild speculation held by a minority of physicians out there.  But as Dr. Vision spoke, I began to realize that there were likely a large number of independent U.S. physicians who also felt this way.  “I would rather just pay the fines associated with not implementing an EMR rather than give the government any more control over my medical practice.  The government wants cookie-cutter medicine and I refuse to give that to my patients.”

Dr. Vision’s perception lies in the reality that over years the government has been slowly taking more control over physician care in this country via Medicare reimbursement incentives.  In the 1990’s, it was the guidelines for Evaluation and Management coding.  To Dr. Vision that is one of the many ways the US government has said, “Hey, if you don’t follow these steps with your patient care, we’re not going to pay you very much to treat them.”  This ‘Cookie Cutter Medicine,’ as he called it, is a huge concern many specialists share, especially since many of these ‘strong-armed’ requirements seem to be aimed more at general or family practice physicians and not specialists.  Meaningful Use is just a perceived next step in what feels to some independent physicians as an overactive government trampling on their ability to treat their patients in a personalized and customized way.

Now, if we can only get independent physicians who share this point of view to see and understand the truth about EMR systems.  If government interference is their enemy, then a well-designed electronic medical records system is actually their best friend.  The truth is, though there will likely always be some level of government interference for both good and bad within medicine, a well-designed EHR system can actually set a physician free from much of the minutia associated with government requirements.  For most systems, E & M coding can be virtually automated and electronic charting can be customized to meet the demands of both the government requirements and the unique expectations of the physician using it, but most importantly, an EHR allows the physician to treat the patient as a unique individual with distinctive problems.

Kevin Burdick
Healthcare IT Consultant and Medical Software Reseller Advocate
EMRAnswers.com

NOTE:  Dr. Vision has agreed, kicking and screaming, to see several EHR systems including OmniMD.  I’ll keep you updated on his progress.

Social Networking 101: Is Twitter good for your Medical Practice?

As I travel and speak with medical offices and various healthcare IT people, there is still a lot of confusion as to what benefit Twitter may or may not lend a medical office.  Because of fears of potential HIPAA violations (tweeting patient information) or productivity issues (following John Mayer’s every dreamy thought instead of working), many physician offices, hospitals, and medical software companies have chosen to block the website all together.  But is this actually the best course of action for a healthcare organization?  Take a few minutes to register for a Twitter account and you can decide for yourself with these simple tips.

Twitter as an Information and News Tool:
  I have nearly moved to the point where I get ALL of my initial news on Twitter.  Sure, sometimes I go to a major news site to do further research on a news story, but for breaking healthcare related and other news there is nothing better right now than Twitter.  After logging into Twitter, go up to the search bar and do a simple search for EHR.  You will notice that all of the tweets mentioning EHR in the last several minutes come up on your screen.  Some of these industry leaders discussing EHR you may even choose to follow.  You will find incredible bits of information and can choose to sort through which of this information deserves further research or comment and which is irrelevant.  As you organize which thought leaders you follow, you’ll be able to quickly browse a few times a week and discover interesting and breaking information that is pertinent to your practice specialty.  Try it.  Do searches for “meaningful use,”  “HHS,” and for fun “medical jokes.”

Twitter as a Broadcasting and Marketing Tool:
  Technology savvy doctors and organizations have begun to realize that Twitter used as a broadcasting tool allows individuals and groups to elevate themselves as thought leaders within healthcare.  The Mayo Clinic, for example, has nearly 280,000 followers on Twitter.  That’s 280,000 individuals that value information coming from Mayo as a provider of valuable healthcare information.  As people begin to look to an individual’s tweets for regular and accurate health-related information, Twitter increases their visibility to patients, other physicians, and industry experts.  Done correctly, and you will undoubtedly increase your patient load, potential speaking engagements, and other financial opportunities.  Doing it correctly starts with simply coming up with information within your specialty that may help other patients and physicians and simply “tweeting” it.  As you begin using Twitter, you will find all kinds of ways to tie it in with your existing website, blog, and other marketing tools to make your practice even more visible.

Social Networking Policies:
  The difference between an office that uses Twitter for good or for harm is simply training.  Office staff members should be trained on important social networking etiquette, especially if they are going to be broadcasting information.  Tweeting any information about patients, even general information, may be seen as a HIPAA violation.  Even a staff member sharing too much information on their personal page can result in problems, so regardless of whether you allow Twitter to be used from your office or not, your staff still has access from their smart phones and their home computers.  Ensuring that you have instituted a proper set of social networking policies with your staff will help protect you against liability and ensure that Twitter can function a beneficial tool for your practice.

Kevin Burdick

Healthcare IT Consultant and Medical Software Reseller Advocate
EMRAnswers.com

You may choose to follow Kevin Burdick at:  www.twitter.com/kbtips

Other healthcare related feeds mentioned in this article include:
www.twitter.com/mayoclinic
www.twitter.com/abouthipaa
www.twitter.com/hhsgov
www.twitter.com/ehrscope
www.twitter.com/omnimd